Rating:
Genre:
Rap
Release Date: 04/04/2006
Southern rapper
Bubba Sparxxx must have taken the non-response to his 2003 album, the introspective
Deliverance, to heart. He's moved out of the
Timbaland camp -- although the producer does make an appearance on the infectious
"Hey!" -- and into
Big Boi's
Purple Ribbon crew for his third release, the well-rounded, just-short-of-excellent
Charm. Club bangers like the catchy
"Ms. New Booty" with
Ying Yang Twins are plentiful and there's a great amount of flash and polish, all wrapped up in a tight package with one major exception. After a steady stream of driven numbers that justify this chart-hungrier style for
Bubba, the too-sweet, too-sugary
"Run Away" sounds
American Idol clean as it begs to get a taste of the mainstream. Making up for this is the bouncy and bright
"Wonderful," the tense
"Otherside" with
Petey Pablo, and the low-riding
"Claremont Lounge," which brings to mind the great
Deliverance with its deep
Organized Noize-provided beat.
Deliverance is still his great album, but it didn't work so well on the weekend.
The Charm, on the other hand, does as it good-times
Bubba back into the collective consciousness.
~David Jeffries, All Music Guide
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